Tribes - Seth Godin


By Seth Godin

  • Release Date: 2008-10-16
  • Genre: Management & Leadership
Score: 4.5
From 229 Ratings


The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.



  • Meaningless nonsense.

    By Hello Hurricane
    If a freshmen business student wrote a book, this is what it would look like. Tangential, basic arguments, and absolutely a slog to finish.
  • Just read again!!!

    By RyunHovind
    I learn something new each time I read this book. Get the audio book so you can hear Seth read it to you. So good.
  • It's worth the time to read

    By Cooooooolnesssss!
    ... and may just change you
  • Another Self Help

    By Redtext
    Tribes is one of those self help books that you can listen to for hours and learn nothing from. It repeats the same old tropes of "be a rebel", "don't be a sheep", and "lead don't manage". It offers no scientific information on human leader ship and no business information specific enough to be of use to anyone. In short, this is nothing more than several hours of pep talk which will have you walking away feeling great and having learned nothing of value.
  • Inspirational.

    By lukmana
    Truly teaches you about leadership
  • Great Message

    By Steward G.
    I always enjoy reading Seth Godin's work and Tribes is another great masterpiece. I appreciate that Seth doesn't write "How To" books and give you a step by step guide on how to be successful. No, Seth gives us ideas to digest and act upon. And that's what I appreciate most--the challenge to act. Thank You Seth.
  • Tribes

    By Indyfranchiselaw
    Outstanding book! Clear, concise, and insightful. Well done.
  • Trite and Uninsightful

    By J_Ky
    Unfortunately Mr. Godin's observations are neither very insightful nor very original. It is one part mediocre community college marketing strategy class and one part social/new media obsessed blog cast rambling. Don't mistake my point here, Mr. Godin's observations aren't wrong - they just aren't worth your money or time. Look elsewhere.
  • Typical Seth: many useful tidbits

    By TheRealDreAllDay
    Just like his blogs, every paragraph contains useful information. No words wasted. I recommend it.
  • Short but massive

    By Drstanhom
    Seth Godin makes it very simple... Leadership is one of the greatest deficiencies in our culture today. Choose to destroy the status quo and change the world today. We need leadership and we need it now.